What to Do When “All of the Good Ideas are Already Taken”

Niche MarketingPicking a niche is a tricky thing to do because it’s so important for the success of a website or blog.  It can seem that the market is absolutely saturated for a particular niche, but even if that is true, it doesn’t mean that there’s no room for one more.  The keys to success in picking a niche, even within a saturated market, are persistence and specialization.

Just do it.

Choosing a niche is a big decision.  It gives direction to a blog or website that will determine if it will become a success or just a wasted space online.  Many people agonize over the decision because they feel that the subject that they wish to focus on is already too busy or over-done.  There is so much focus put on picking the best niche that people can often stall their success simply by not choosing something.  This is counterproductive because it stops anything from happening; no website or no blog equates to no success.

The most important thing to remember when picking a niche is to simply pick something.  Like the famous shoe brand says, ‘Just do it.’  Picking the ‘wrong’ niche is better than picking no niche at all.

Don’t give up.

Many people aren’t successful simply because they let the idea of finding a perfect niche overwhelm them to the point where they just give up.  They think that if they don’t pick the perfect niche from the starting line then they may as well go on home and forget the race.  This is seriously flawed logic; as stated before, any niche, even a saturated one, is better than no niche because it at least provides the opportunity for some level of success.

Don’t try to reinvent the wheel.

It’s a given that in order to be successful online a website can’t simply do what others are doing.  It must be innovative and attention grabbing.  But a common mistake many people make is to assume that unless the site is something completely new and amazing then it won’t work.  The truth is, the best way to be successful is to take something good and make it better.

People want something useful, something better than they can get from all the other sites.  In order to provide that it’s important to think like the consumers that will be visiting the site or blog.  What do they want and need, and how can it be provided to them?  What improved information, product, or service can be provided to meet a need that is already there?

Narrow it down.

Instead of focusing on the big picture, focus on the details.  Starting with a general, broad subject, focus in on one aspect of it.  For example, a broad subject may be pets.  Focusing on this subject, a subcategory could be dogs.  As a niche, dogs are still a very broad, possibly saturated topic.  Go deeper; dog healthcare.  If that is still too saturated, take it one step further and consider something like dog dental health and the products available to treat doggie dental problems.  This works for almost every subject and can go right down to the most detailed aspect of any subject. 


At the end of the day, if the subject and the material on the site don’t offer value to the consumer, it’s simply not going to be successful.  Become an expert in the niche.  Bring the best you can to the table, and everything will fall into place naturally.  Give the people what they want and need, and the result will be a successful site or blog.